Getting your Facebook post noticed

| credits: CREDIT: REUTERS/DADO RUVIC

Are your Facebook posts going unnoticed in Facebook’s news feed?

Are you wondering how to get more people to pay attention?

Sharing updates that speak to your fans’ interests and that entertains can provide great opportunities for interaction.

In this article, I’ll show you eight ways to get great traction with practical Facebook updates.

Rethinking Facebook posts

Facebook has woven itself into the very fabric of our global community.

It provides a unique and powerful opportunity for your business to intersect with your ideal audience without that audience needing to search for you or already be thinking about you.

The downside is that you’re competing with a lot of other noise in the news feed. The key, then, is to find a way to attract your fans’ attention so your updates aren’t missed or ignored.

Unfortunately, many businesses have yet to learn how to engage socially on Facebook. They still post too many self-serving updates that don’t connect with their audience. I’ve been guilty of this, and perhaps you have been too!

On Facebook, the primary reason people are there is to be entertained. So obviously for businesses, being too salesy isn’t going to work.

Does that mean your Facebook presence is a waste of time? No way! It’s a prime opportunity for what I call attraction marketing—sharing content that is helpful, social and serves your audience, not product-specific to your business.

The pure fun post

As I mentioned, one of the prime reasons people visit Facebook is to be entertained. You can certainly create fun, entertaining posts around your brand, but don’t be afraid to post things that are unrelated.

The related event post

The related event post takes some creativity, but when done right it’s a real winner. Use a common event that the masses would know about and tie that to the business or organization in some way (e.g., apparel stores making a connection with the Olympics).

The Incentive Post

This post is one of my favorites because you offer a free incentive that serves multiple purposes.

The giveaway post

The value in giveaways is that they are a fast form of engagement. Ultimately that helps build your audience’s affinity, and again, signals to Facebook that the posts from your page are important to that Facebook user.

The Shareable Quote Post

Remember I said one of the main reasons people are on Facebook is to be entertained? People love inspirational quotes that motivate them or elicit a particular emotion, which in turn can lead to post interaction, especially shares.

A Facebook share plays a huge part in social proof and can result in many new friends of fans finding (and liking) your page. These new eyes are an opportunity for you to start the relationship-building process.

The invitation post

Provide a specific call to action such as asking your fans to like, comment on or share an image or update. The key to your fans following through on your simple yet direct request is to share something that catches their attention.

The “behind the curtain” post

Sharing behind-the-scenes action to show your company’s culture grabs fans’ attention and makes them feel more connected to you.

Conclusion

Not every type of attraction post works for every business. Your success relies on knowing your audience and finding ways to be entertaining, relevant, helpful and authentic.

Giving your audience content they value results in more social proof, and ultimately, more overall interaction and more fans