Dangote Cement rewards 850 distributors with N1.2bn

Alhaji Aliko Dangote
| credits: File copy

A total of N1.2bn has been paid as cash awards to 850 distributors of the Dangote Cement Plc at a customer appreciation ceremony in Lagos.

The Chairman, Dangote Group of Companies, Alhaji Aliko Dangote, said the event held recently had come to be an annual programme following the promise made at the 2013 edition.

He said, “We made a promise last year that we would make it a yearly event and this we are fulfilling today.

“Next year will be much better. We are here tonight to celebrate our highly valued customers because you are the greatest assets that we have got. This is for your loyalty and commitment to Dangote Cement Plc, which remains the number one cement brand in Nigeria in spite of the intense competition in the industry.”

Dangote commended the star distributor, Chinedu & Sons Investment Limited, which won the sum of N62m for selling 513 metric tonnes of cement within the period under consideration.

“Chinedu & Sons Investment was in the 13th position last year. I must enjoin you all not to rest on your oars as it is much easier to get to the top than to remain there. The future belongs to those that are creative and innovative. We are quite happy to assist you in moving your business to the next level.”

The Dangote chairman, who also used the occasion to introduce the 42.5 cement grade called 3X (the big boss), said, “It is a demonstration of our commitment that we introduced this high quality cement. The 3x means extra strength, extra life and extra yield. It is a product of many years of research and development. We believe in going extra mile for our customers. Very soon, we will introduce higher grade of brand. We already have certification for 52.5 grades.

“The 42.5 and 52.5 grades will serve different purposes and will give consumers options they need.”